Business Administration - Digital Marketing
Bow Valley College
The Business Administration Digital Marketing diploma combines business fundamentals with campaigns, analytics, content and marketing technology. Its four-term international tuition estimates sum to $33,991, with mandatory fees and personal costs additional.
Plan the tuition ↓
Plan the course load as well as the term price
The standard Fall or Winter load is five courses, while the college's course-load statement describes three as the minimum for full-time study. A lighter load extends completion. Some examinations require campus attendance or approved invigilation, even when classes are available online; a delivery option does not mean every course is offered every term.
Plan the tuition by term
Published 2026-27 estimates are a planning reference. They are not a price guarantee for a later intake.
International tuition
| Study period | Estimated tuition |
|---|---|
| Term 1 | $8,128 |
| Term 2 | $8,207 |
| Term 3 | $9,228 |
| Term 4 | $8,428 |
| Total of displayed terms | $33,991 |
The table uses the college’s whole-dollar term estimates. Mandatory fees are additional. This planner also leaves books, equipment and other personal costs for you to budget separately.
Check the college's fee schedule ↗Make a tuition plan
- Selected tuition
- $8,128
- Application payment
- $150
- Your living estimate
- $0
- Planning subtotal
- $8,278
This subtotal includes only the selected tuition, one application and your entered living estimate. It excludes mandatory fees and other unentered costs. Enter living costs in the same dollars as the college's tuition.
One international career-program application
Confirmation payment credited toward first-term tuition and fees
The credited confirmation payment is part of tuition and fees, so it is not added to tuition a second time.
Read the application payment guide ↗International intake status
These are labels displayed by the college's source when observed, rather than a guarantee of places. Confirm availability on the official program page before applying.
| Intake | International label |
|---|---|
| Winter 2027 | Closed |
| Spring 2027 | Open |
| Fall 2027 | Open |
Four alternative ways to meet academic entry
The school-subject route requires both English and mathematics. The GED, college assessment and approved business-credit routes are alternatives to that pair; English proficiency remains separate.
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School subjects
Credit in English Language Arts 30-1 or at least 65% in English Language Arts 30-2, or an equivalent, and credit in Math 30-1 or Math 30-2, or an equivalent.
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Completed GED
Complete the five-test GED, including minimum standard scores of 520 in Language Arts Reading, Language Arts Writing and Mathematics.
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College assessment
Satisfactory results on Bow Valley College's Admission and Placement Test.
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Previous business study
Complete 30 credits from a recognized business program, with departmental approval.
Check English proficiency separately
For this business diploma, the general table accepts IELTS Academic with each band at 6.0, TOEFL 83, Duolingo 110, CLB 8 in each strand, PTE Academic 59–64 as printed, or BVC Academic English 2 with B−. Academic English 1 does not meet the listed route. An academic English subject and language proficiency have different roles.
Education alternatives
- English course in CanadaA successfully completed Alberta English Language Arts course, or Canadian-education equivalent, that meets this diploma's academic English requirement.
- English-medium high schoolTranscripts showing three years of full-time secondary education with English as the language of instruction.
- English-medium post-secondary studyTranscripts showing successful completion of one year of full-time post-secondary education taught in English.
- Test validity
- Two years from testing
- At program start
- Results must still be valid
- Evidence
- Official results required
Twenty required courses across four terms
The 60-credit sequence uses four 15-credit terms and includes AI Marketing Integration, Foundations of Ecommerce and a Digital Marketing Capstone. The capstone is already within the course total. This is the Business Administration diploma, rather than the separate Digital Marketing post-diploma certificate.
Term 115 credits
Complete the following courses:
| Code | Course | Credits |
|---|---|---|
| ACCT1103 | Introduction to Financial Accounting | 3 |
| MGMT1101 | Introduction to Management | 3 |
| MGMT1201 | Business Communication | 3 |
| MKTG1101 | Introduction to Marketing | 3 |
| MGMT1401 | Microeconomics | 3 |
Term 215 credits
Complete the following courses:
| Code | Course | Credits |
|---|---|---|
| MGMT2102 | Project Management | 3 |
| DESN1201 | Introduction to Digital Media Production | 3 |
| MGMT1102 | Introduction to Organizations and Sustainability | 3 |
| HRES1101 | Organizational Behaviour | 3 |
| MGMT2401 | Macroeconomics | 3 |
Term 315 credits
Complete the following courses:
| Code | Course | Credits |
|---|---|---|
| DATA2301 | Fundamentals of Digital Marketing Analytics | 3 |
| MKTG2302 | Advertising | 3 |
| MKTG2306 | Artificial Intelligence Marketing Integration | 3 |
| DESN2201 | Introduction to Web Design for Digital Marketing | 3 |
| MKTG2304 | Digital and Emerging Media | 3 |
Term 415 credits
Complete the following courses:
| Code | Course | Credits |
|---|---|---|
| MKTG2997 | Digital Marketing Applied Research and Capstone Project | 3 |
| HRES2201 | Introduction to Human Resources | 3 |
| DESN2301 | User Experience Design | 3 |
| MKTG2200 | Foundations of E-commerce | 3 |
| MGMT1601 | Business Law | 3 |
More program guides
Sources and planning scope
- Official program requirements ↗
- English language requirements ↗
- Tuition and additional fees ↗
- International application payments ↗
Sources checked 29 October 2026. The tuition dataset identifies 2026-27. The intake resource has conflicting freshness metadata, so its observed labels require confirmation before use as current availability. Individual admission, equivalency and immigration decisions remain with the relevant institution or authority.