Business Administration - Marketing MajorSAIT
The Marketing major is a two-year Business Administration diploma covering customer research, pricing, digital communications and sales. Apply to Business Administration, then declare the major before the second year.
Plan the study budget ↓
Choose the diploma rather than a different marketing credential
This diploma has a $44,329 international tuition-and-fee estimate and a specific distribution of marketing electives. The shorter Marketing certificate and four-year Marketing BBA have different entry routes, course structures and costs. A later BBA pathway may be available at a cumulative GPA of 2.3, subject to its requirements.
Three Marketing credentials with different entry routes
Compare each credential before choosing a study stage. These are the published standard program totals; a later advanced-entry assessment can change the courses and charges that apply to you.
| Study route | Published tuition and listed fees | Entry route |
|---|---|---|
| Marketingcertificate · 1 to 5 years | $20,634.502026/27 | The Canadian admission block requires English proficiency without further subject requirements. Foreign education still needs assessment. In-person and online schedules differ, and the certificate source has conflicting semester labels. |
| Business Administration - Marketing Majordiploma · 2 years | $44,329.002026/27 | Math 30-1 or 30-2 at 50%, English 30-1 at 50% or 30-2 at 60%, plus English proficiency and foreign-document assessment. Enter Business Administration and declare the major before year two. |
| Bachelor of Business Administration - Marketing MajorBachelor Degree · 4 years | $93,938.002026/27 | The school-leaver route requires a 65% five-subject average, English 30-1 at 60% and Math 30-1 at 60% or 30-2 at 70%. Relevant business study at CGPA 2.3, or another qualifying diploma/degree with the stated subjects, offers alternative routes. Apply BBA General before competitive major declaration; check the linked guide for the full routes. |
Each amount is the published total for the named credential, excluding prior study and personal or separately charged expenses.
Plan the published study costs
International estimates for entry in 2026/27. Your letter of admission may show a higher maximum tuition guarantee.
Tuition and listed additional fees
| Period | Semesters | Tuition | Additional fees | Total |
|---|---|---|---|---|
| Year 1 | 2 | $20,400.00 | $1,764.50 | $22,164.50 |
| Year 2 | 2 | $20,400.00 | $1,764.50 | $22,164.50 |
| Published program total | $44,329.00 | |||
The additional-fee column is already included in each total. The annual estimate is $22,164.50 in each year, including listed additional fees. Do not replace it with the Marketing certificate's price or the BBA's four-year total.
Recheck the official cost table ↗Make a study budget
- Selected tuition and listed fees
- $22,164.50
- One international application
- $175.00
- Your living estimate
- $0.00
- Planning subtotal
- $22,339.50
Includes the selected table totals, one application and your entered living budget. It excludes unentered books, equipment, software and separately charged course costs. Use the same dollars as the published table.
Non-refundable · One application with ranked choices
Books and supplies are approximately $1,000–$1,500 per full-time year, and SAIT requires a suitable laptop. Compare the published in-person and online options against the actual intake and course schedule before committing to a mode of study.
Apply to Business Administration and declare Marketing before year two. Confirm the route and credit assessment separately if your plan is to continue into a BBA.
Read the application payment guide ↗Check the academic route
SAIT assesses the documents and course equivalents for education completed outside Canada. Demonstrating English proficiency does not by itself establish that your academic subjects meet the program requirements.
Check the complete admission requirements ↗-
Mathematics
At least 50% in Math 30-1 or Math 30-2, or an accepted equivalent.
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English subject
At least 50% in English Language Arts 30-1 or 60% in English Language Arts 30-2.
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Separate language assessment
Demonstrate English proficiency and obtain the required international document assessment if educated outside Canada.
English proficiency is a separate requirement
Assessment results must be from within the year before your application. A transfer or deferral can require updated results when that period has passed.
Compare common tests and education routes
| IELTS Academic | 6.0 in each skill; IELTS Indicator accepted |
|---|---|
| PTE Academic | 53 |
| Duolingo | 115 overall and 95 in each Individual Subscore |
| CAEL | 60 overall and, effective Winter 2023, 60 in each skill; CAEL Online accepted |
| TOEFL before 21 January 2026 | 20 in each category; Home Edition accepted, MyBest excluded |
| TOEFL from 21 January 2026 | 4.5 overall and 4.5 in each category; Home Edition accepted, MyBest excluded |
The policy also lists CLBA/CLBPA, MET, Cambridge, Oxford Test of English, LanguageCert and Oxford ELLT. Use the official policy for their individual score requirements and for country or institution exemptions.
- Education in EnglishOfficial transcripts or a completed international assessment must verify at least three years of full-time secondary study in English at 12 or more hours a week, or at least two years of study taught in English at a recognized post-secondary institution, or a recognized English-taught credential from a SAIT-approved institution.
- A post-secondary English courseA credit course in English, comparative literature, communications or an equivalent at SAIT or a recognized post-secondary institution requires at least a C.
- English Language FoundationsThe SAIT route requires both COMN 155 and SPCH 155. Other recognized pathways have their own levels and assessment conditions; check the complete policy before choosing one.
A marketing major with five Group A choices
The 60-credit diploma requires 20 courses. Its structure has 12 required courses, comprising 11 business core courses and one Marketing course. Add one business-core option, one integrative experience, five Group A marketing courses and one Group B course. Further professional credentials can be pursued separately; they are not automatically awarded with the diploma.
Read courses and prerequisites ↗Related study guides
Return to the SAIT program finder ↗Sources and planning scope
Sources checked 29 October 2026. Costs use the published 2026/27 entry estimate. Annual table labels do not determine your months of living costs. Confirm current intake availability and your own admission assessment with the institution.